The PACTUAL research project, entitled “Cultural Heritage and Tourism in Alentejo: Motivations and Experiences of the Portuguese Visitor”, is an innovative initiative of CIDEHUS/University of Évora (UÉVORA) in Portugal.

This project, funded by national resources through the Foundation for Science and Technology (FCT), is dedicated to studying and analyzing the cultural tourist experience in Alentejo.

It novelty lies in trying to address the research gap concerning the cultural tourists visiting the Alentejo region, emphasizing the significance and value of both tangible and intangible heritage.